The following article is a classic in the network marketing business. Every once in awhile, it deserves to be re-read, and re-affirmed. Many new network marketers have never read it. So direct all those you sponsor to read it, and remember to re-read it for yourself, too. “I am a sponsor. I promise to always be.” – Wayne Gerald
What is a Sponsor?
By Paul Pierce
Are you a recruiter or a sponsor? There is a BIG difference.
A recruiter is effective at “signing up” people, and then moving on to “sign up” others. The recruiter seems to be in a frantic search to find superstars among the crowd, and his way to “find” them is to “sign them up” and then watch and wait. The recruiter believes in “love ’em and leave ’em.” He expects the superstars to eventually rise to the top, and the others to eventually quit.
The sponsor has a different attitude. He believes that any person worth sponsoring is worth developing. The sponsor believes in “marrying” those he sponsors. The recruiter wants a “one-night stand.”
Being a sponsor is an ongoing activity.
It is this ongoing activity that creates loyalty to the sponsor, and gives the sponsor serious credibility.
The recruiter is a traveling salesman; once he has sold you, he is gone.
The sponsor is a helper/teacher who wants you to have the training and tools you need to be successful, and the encouragement to keep plugging. There is also a transferable concept here. Your sponsor wants you to be a sponsor. A sponsor develops other sponsors by deliberate, careful help and encouragement.
A recruiter expects you to be a born superstar.
I have six sons. Each time I went to the hospital nursery, I was a proud father of a baby boy. As I looked at those babies in that nursery, they each had a card that read either “boy” or “girl.” Not one of those cards read “superstar.” In all my trips to the nursery, I never found one superstar.
Superstars are “made,” they are not “born.” They are “developed.” Making a superstar takes training, encouragement, help, patience and time. It takes being a sponsor. What does it take to become a superstar? It takes a lot of attitude-type things, such as confidence, commitment, determination, credibility, etc.
Where do these “attitude” type things come from? They are learned. They are taught. They are “caught.”
Here are the stages of the development of a superstar.
1) Learn to be a real sponsor.
2) Develop others who will be real sponsors.
3) Teach them to teach others to be real sponsors.
The secret to MLM success is found in this: the recruiter is not building a “multi-level” organization, it is all one level (most of them will quit).
The sponsor is building a duplicatable system that can run downline through his organization. This builds a powerful downline. He is not building a downline of distributors, but a downline of SPONSORS.
What is the difference between a recruiter and a sponsor?
It is the difference between “hype” and “help.”
The sponsor’s job begins when you enroll; the recruiter’s job ends when you enroll.
The recruiter’s goal is to sign up people.
The goal of the sponsor is to build leaders.
Before asking yourself which you want to be, ask yourself which do you want your upline to be. Remember, you are the upline to other people.
Here are the keys to success in MLM:
1) Be a sponsor.
Are You a Recruiter or a Sponsor? - Network Marketing Success Secret
by Wayne Gerald
2) Keep being a sponsor.
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