The “Secret” to Selling
When you sell, what are you selling? The details (features) of your product, or how it will improve my life (my benefits) or make a better version of me?
When doing sales and marketing, keep the following quote always in the front your mind with “big red letters” …
“PEOPLE DON’T BUY PRODUCTS; THEY BUY BETTER VERSIONS OF THEMSELVES.”
When you’re trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?
Does this help clarify the difference?
Features vs Benefits - Cartoon to Easily Spot the Difference - Sales Secret by Wayne Gerald
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