Features vs Benefits – Cartoon to Easily Spot the Difference – Sales Secret

The “Secret” to Selling

When you sell, what  are you selling? The details (features) of your product, or how it will improve my life (my benefits) or make a better version of me?

When doing sales and marketing, keep the following quote always in the front your mind with “big red letters” …

“PEOPLE DON’T BUY PRODUCTS; THEY BUY BETTER VERSIONS OF THEMSELVES.”

When you’re trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?

Does this help clarify the difference?

Features Vs. Benefits

Source

Features vs Benefits - Cartoon to Easily Spot the Difference - Sales Secret by
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Wayne Gerald

MLM Productivity Expert at Purium
Wayne Gerald is a MLM Productivity Expert, Copy Writer, Web Designer, and Network Marketer. He opened Japan Neways, and built an organization of 100,000 distributors resulting in 8M in sales each month. After that, he was #1 Top New Volume Producer in Life Force International. Today, he's building his last empire with Purium whole-food superfoods. His mission is to help the "little guy" (M/F) build a great lifestyle, where family health and wealth can be passed from generation to generation.

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