Copywriting Tip #1 – Never Violate the Law of Specificity and Clarity

How to Write with Clarity

In your marketing and social communications, such as through your blog posts and emails … Never express yourself in terms of vaguity (vagueness) and ambiguities. As Herschell Gordon Lewis said in On The Art of Writing Copy (highly recommended reading) Clarity has to come first, no matter what you’re writing or to whom. You can […]