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One of the things I loved about it (and one of the things that will keep me reading to the end of a book) is the honesty and non-wishy washiness of the writers’ tone.
Danny and Sean do a great job at telling us about what really works to make your blog successful without trying hard to please the reader – I like this. I don’t like to read a book where the author tells you some great stuff and then proceeds to ‘wishy-wash’ it by sugar coating the other side so everyone will love it.
I also love Danny’s writing because every time I read something by him, I can feel that he really cares for us to be as successful as possible.
The advice is right on target and different, and a huge breath of fresh air amongst so much ‘blog’ cliche out there.
One of my favorite parts is when they talk about focusing on ONE person’s profile and NOT on ‘target audience’– this is what was missing for me. I always got confused “Hmm, how can I focus on such a big audience?” Now I know. AWESOME advice.
Another favorite part is when they suggest the different angles you can look at when deciding what to write about AND the ways you can still write good stuff when you feel 0% inspired.
And, of course, many other awesome tips.
Get this if you have a blog. Worth your money, and time reading it.
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