Will You Be Fooled Again? It’s a New Century. The Rules Have Changed!

Spiraling in Life - Going in the Same Circle

“Your job is not going to take care of you. The government will not take care of you. Nobody’s going to take care of you.”

It’s a New Century

When I was a kid, my parents taught me the same formula for success that you probably learned: Go to school, study hard, and get good grades so you can get a secure, high-paying job with benefits,and your job will take care of you.

But that’s Industrial-Age thinking, and we’re not in the Industrial Age anymore. Your job is not going to take care of you. The government will not take care of you. Nobody’s going to take care of you. It’s a new century, and the rules have changed.

My parents believed in job security, company pensions, Social Security, and Medicare. These are all worn-out, obsolete ideas left over from an age gone by. Today job security is a joke, and the very idea of lifetime employment with a single company,an ideal so proudly championed by IBM in its heyday,is as anachronistic as a manual typewriter.

Many thought their 401(k) retirement plans were safe. Hey, they were backed by blue-chip stocks and mutual funds, what could go wrong? As it turned out, everything could go wrong. The reason these once-sacred cows no longer give any milk is that they are all obsolete: pensions, job security, retirement security,it’s all Industrial- Age thinking. We’re in the Information Age now, and we need to use Information- Age thinking.

Fortunately, people are starting to listen and learn. It’s a shame that it takes suffering and hardship to bring the lesson home, but at least the lessons are hitting home. Every time we experience a major crisis,the dot-com bust, the economic aftermath of 9/11, the financial panic of ’08, and recession of ’09,more people realize that the old safety nets just won’t hold up anymore.

The corporate myth is over. If you’ve spent years climbing the corporate ladder, have you ever stopped to notice the view? What view, you ask? The rear end of the person in front of you. That’s what you get to look forward to. If that’s the way you want to view the rest of your life, then this book probably isn’t for you. But if you are sick and tired of looking at someone else’s behind, then read on.

Don’t Be Fooled Again

As I write this, unemployment is still on the rise. By the time you read these words, who knows? The situation may have changed. Don’t be fooled. When employment and real estate values turn around and credit loosens up again, as they inevitably will, don’t be lulled into that same-old sense of false security that got you and the rest of the world into this mess in the first place.

In the summer of 2008, gas prices were soaring over $4 a gallon. SUV sales sank like a stone, and suddenly everyone was on the small-car-and-hybrid bandwagon. But look what happened next. By 2009, gas prices had fallen back down below $2,and so help me, people started buying SUVs again!

What?! Do we really think fuel prices are going to stay nice and low? That gas prices are down for good now, and therefore gas-guzzlers make perfect sense to buy? Can we really be that shortsighted? (I’m trying to be nice here. The word I was going to use was stupid.)

Unfortunately, the answer is yes. We aren’t just fooled once; we let ourselves be fooled over and over again. We all grew up hearing the fable of the ant and the grasshopper, but the overwhelming majority of us keep living with the foresight of a grasshopper anyway.

Don’t be distracted by the headlines. There is always some idiotic buzz going on that tries to pull your attention away from the serious business of building your life. It’s just noise. Whether it’s terrorism, recession, or the latest election-cycle scandals, it’s got nothing to do with what you need to be doing today to build your future.

During the Great Depression, there were people who made fortunes. And during the greatest boom times, like the real estate surge of the ’80s, there were millions and millions of people who neglected to take charge of their future,who ignored everything I’m going to share with you in this book,and ended up struggling or broke. Most of them, in fact, are still struggling or broke today.

The economy is not the issue. The issue is you.

Are you angry at the corruption in the corporate world? At Wall Street and the big banks that let this happen? At the government for not doing enough, or for doing too much, or for doing too much of the wrong things and not enough of the right things? Are you angry at yourself for not taking control sooner?

Life is tough. The question is, what are you going to do about it? Moaning and groaning won’t secure your future. Neither will blaming Wall Street, the big bankers, corporate America, or the government.

If you want a solid future, you need to create it. You can take charge of your future only when you take control of your income source. You need your own business.

Excerpt from “The Business of the 21st Century“, by Robert T. Kiyosaki


The Business of the 21st Century


Will You Be Fooled Again? It's a New Century. The Rules Have Changed! by
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Wayne Gerald

MLM Productivity Expert at Purium
Wayne Gerald is a MLM Productivity Expert, Copy Writer, Web Designer, and Network Marketer. He opened Japan Neways, and built an organization of 100,000 distributors resulting in 8M in sales each month. After that, he was #1 Top New Volume Producer in Life Force International. Today, he's building his last empire with Purium whole-food superfoods. His mission is to help the "little guy" (M/F) build a great lifestyle, where family health and wealth can be passed from generation to generation.

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